Meb Keflezighi, Olympic silver medalist and bestselling author pens words of inspiration and bonus material for latest novel
BookShout announces their partnership with RunCoach and bestselling author Meb Keflezighi. Keflezighi is the winner of multiple marathons, including the 2014 Boston Marathon. In support of Meb’s, RunCoach will be offering additional content for members who purchase Meb’s book, Run to Overcome.

This partnership highlights what is quickly becoming an on-going opportunity for publishers and authors. BookShout extends the visibility and sales of a title by creating bonus material, made available to readers. After buying the eBook, readers are given access to the new, exclusive content. In addition, these campaigns drive additional sales, build audience, and boost interest in backlist titles.

Tom McGlyn, CEO of RunCoach, notes, “Meb Keflezighi is an inspiration to runners around the world; the embodiment of our ‘train at current fitness level to race at peak performance’ philosophy. The BookShout platform enables us to share Meb’s latest thoughts on his journey and preparation. It’s the perfect fit for the upcoming New York City Marathon.”

BookShout works with more than 2000 publishing partners including many of the world’s largest publishers. Furthermore, BookShout’s app and web reader ensure accessibility on all the latest devices.

Jason Illian, BookShout’s CEO, said, “RunCoach and Meb are both leaders in their respective fields. Therefore, it’s not surprising that they have worked together to inspire athletes. Their desire to provide new content in a way that builds audience and momentum is a blueprint for other content creators.”