Requirements: Provide 10,000 eBooks for a promotional giveaway at Yankees game for Hachette and their bestselling author.
On June 28, 2016, Michael Kortya, bestselling author of The Prophet, threw out the first pitch at Yankee Stadium for the New York Yankees vs. Texas Rangers major league baseball game. This game was also the first time an eBook was given away at a major sporting event. The first 10,000 people to enter Yankee Stadium were given a redeemable eBook gift card for The Prophet.
BookShout produced the redeemable eBook cards in conjunction with the simple, online, branded redemption process. Fulfillment was also handled through BookShout’s proprietary technology. In addition to handing out cards at the gate, the Yankees announced the giveaway and showed the cards on the Jumbotron. It was a marketing and promotional win for all parties involved.