Requirements: Rodale, publisher of the Wheat Belly series, needed a way to drive signups for their Official Wheat Belly Detox Facebook Group.
Rodale, Inc., a publishing company, needed a way to drive and build an audience around their Wheat Belly Cookbook series. BookShout constructed a social promotion tailored to Rodale’s specific social media goal. The campaign launched a massive free giveaway of the Wheat Belly Cookbook eBook to people who joined their Facebook Group.
This giveaway strategy is extremely well received and drives a significant number of new users to their page. More importantly, it gave them the ability to stay connected to avid followers and buyers. These new Facebook Group members became brand advocates and instantly drove awareness.