Requirements: Our publishing partner, Workman, required BookShout’s innovative eBook distribution technology to facilitate a co-branded promotion with WebMD and BlueCross Blue Shield.

The bestselling pregnancy book, What to Expect When You’re Expecting, was distributed nationwide to new mothers in “maternity kits” via the Federal Employee Health Benefits (FEHB) program fulfilled by Blue Cross Blue Shield of America.

WebMD partnered with BlueCross BlueShield to offer What to Expect When You’re Expecting to thousands of expectant mothers. Members received the eBook as part of a mother-to-be gift box. The themed kits included a wide range of both prenatal and postnatal gifts any mother would enjoy.  Partnering with BookShout allows expecting mothers to instantly access What to Expect When You’re Expecting.  

BookShout also offers flexibility to read on any device or computer.   This is essential for a title that is used for both quick reference and chapter reading. WebMD, BlueCross BlueShield, and Workman have all been thrilled with redemption rates and success of the campaign.   

WebMD, BlueCross BlueShield