Requirements: Provide a flexible, scalable, and innovative incentive and rewards eBook platform for millions of T-Mobile customers
T-Mobile does it right with T-Mobile Tuesdays. Starting in 2016, T-Mobile created T-Mobile Tuesdays, an ongoing incentive and rewards program for the millions of T-Mobile clients.
To date, the program has been a smashing success. On two separate occasions, T-Mobile customers have been given the option to choose an eBook as one of the rewards inside of the T-Mobile Tuesdays app. On one occasion, they offered the book, Claudia’s Cocina: A Taste of Mexico and they had over 111,000 downloads in one day. On another occasion, they offered customers the choice of 1 of 10 different vacation reads from HarperCollins–and 127,000 people redeemed the offer.
Just as impressive is the engagement. The top reading day amassed over 97,000,000 words read by T-Mobile customers. This allows T-Mobile to see that people are not only redeeming the offer, but they are also actively enjoying the gift. BookShout was also the top e-reading app in the iOS store those days.
The T-Mobile Tuesday program is ongoing, and BookShout looks forward to serving them throughout 2016 and 2017.