Requirements: Provide eBook gift cards to audience members at the Steve Harvey talk show.
Much like Dr. Phil and others, Steve Harvey’s team wanted a creative, efficient, and powerful way to distribute hundreds of copies eBooks to audience members on the television talk show. The featured eBook was Sorry, Not Sorry by Glee actress Naya Rivera. Partnering with Steve Harvey’s team, BookShout designed, activated, and shipped coded gift cards to the television studios.
The author, Naya Rivera, surprised the show by appearing live to present each guest with a free digital copy of her book, provided via the BookShout-designed cards. As a result, audience members were able to easily redeem the coded gift cards for the eBook. Through the BookShout app, users were then able to read on the device of their choice. BookShout also handled all the distribution, reporting, and reading for both the show and the publishing partners.