Requirements: Allow users who rent a car with Auto Europe to receive a free eBook.
Auto Europe is embracing an idea that many products and services organizations are beginning to grasp—it can be highly valuable to bundle digital content (specifically eBooks) with a purchase. This strategy can both drive additional revenue and stay connected to your audience.
The BookShout platform allowed any client who rented a car to receive a free copy of Rick Steves: Europe Through the Backdoor, as a value-added gift. BookShout’s technology was flexible enough to allow any prospective car rental client who participated in the 30 percent off rental program to access the eBook for free. This did not interrupt any of their existing programs, yet allowed them to run a separate program with the additional digital content.
The bundling of services and digital eBooks allowed Auto Europe to see an increase in overall car rentals.