Jimmy Dean and Captain Underpants


Requirements: Provide the promotional and reading platform for two separate Jimmy Dean campaigns, in partnership with Scholastic.

Many brands and products are looking for ways to differentiate themselves, provide additional value to their consumers, and get creative with campaigns. Jimmy Dean is one of those forward-thinking companies doing it with great eBook content.

Consumers received a free eBook copy of Captain Underpants and the Perilous Plot of Professor Poopypants with the purchase of Jimmy Dean Original Pancakes and Sausage on a Stick. Consumers also had the opportunity to receive a copy of the original Adventures of Captain Underpants when signing up for the OOPS Sweepstakes, sponsored in part by Jimmy Dean and facilitated by Scholastic.