Requirements: Provide the promotional technology and reading platform for Jimmy Dean campaigns, in partnership with Scholastic.
Many brands and products are looking for ways to differentiate themselves. They want to provide additional value to their consumers in a creative, effective manner. Jimmy Dean is one of those forward-thinking companies, accomplishing their goals with eBook content and a gift-with-purchase campaign.
Consumers who purchased Jimmy Dean Original Pancakes and Sausage on a Stick could redeem their code to claim a free children’s eBook. The in-demand eBook was Captain Underpants and the Perilous Plot of Professor Poopypants by Dan Pilkey. This ‘epic novel’ is the fourth installment of the popular Adventures of Captain Underpants series.
BookShout and Jimmy Dean partnered in a secondary promotional campaign facilitated by Scholastic, a well-known publisher of education materials. Consumers could submit a photo or video of their parenting snafu to the Our Overwhelmed Parent Snafus (OOPS) sweepstakes for their chance to win an eBook. If chosen, participants would receive a redemption code to download the original Adventures of Captain Underpants eBook.
Users could easily download their eBook to their favorite device using the BookShout app, allowing them to read anywhere, anytime.