Requirements: Provide Frigo Cheese Heads the ability to offer eBooks as gifts-with-purchase on their string cheese packages.
Frigo Cheese Heads joined Sony Pictures in support of the movie release for, Goosebumps, based on the R.L Stine’s epic children’s horror fiction novels. This series, published by Scholastic Publishing, began in 1993 and transcends generations.
For their role in the promotion, Frigo worked with BookShout to offer 5,000 copies of Goosebumps Movie Novelization eBook through a product promotion campaign. The eBook was featured on packages of string cheese, along with a grand-prize offer. Buyers could locate the eBook redemption code inside the string cheese package and enter it on a customized landing page. Winners could then download and read their eBook on their favorite device. Packages also included instructions on how to enter the sweepstakes for the grand prize.