Requirements: Allow Folgers Coffee to incentivize additional consumer product purchases by giving away free eBooks in Canada.

In conjunction with HarperCollins publishing, Folgers initiated a “Buy 2, Get 1 Free eBook” promotion in Canadian grocery stores. Consumers received a code on their receipts along with a custom URL where they could choose 1 or 20 different well-known eBook titles.

Nothing wakes you up in the morning more than a good cup of Folgers coffee and a free eBook. Folgers knows what it takes to make their customers happy.