Requirements: Package an eBook with the purchase of a movie ticket.
Fandango’s goal was to incentivize consumers to buy tickets for the upcoming movie, In the Heart of the Sea. To do this, they packaged the coordinating eBook with a ticket purchase. When a user bought a ticket to the movie online, they automatically received their link. That link gave them to access the free eBook gift-with-purchase on a beautifully-designed, white-labeled redemption page.
This is becoming a popular and cost effective way to package different forms of content together. And this isn’t the first time BookShout and Fandango have partnered together to create “a high tide” for both the movie and eBook.
Our partners have a number of different options when they are looking to promote a movie or television program. They can offer an eBook with a ticket purchase, in a DVD package, with an online streaming purchase, and more. BookShout strives to make the user experience as seamless and enjoyable as possible. We want to motivate numerous additional purchases in the future.