Requirements: Create a 12-month, multiple eBook giveaway program tied to an international airport.
American Express (AMEX) wanted to design a year-long traveler’s reward program associated with Toronto Pearson International Airport. The promotion would allow any traveler using the Wifi in the airport to choose up to six different eBooks per month.
While the program seemed extensive, BookShout was up to the challenge. Working with AMEX and their associated marketing agency, we geo-fenced the campaign so only users in the airport could access it via the Wifi. We also developed the branded redemption pages and designed it so six different eBooks could be available each month. Users would download the eBooks in the airport, then read them anywhere, on any device.
The program is anticipated to move hundreds of thousands of eBooks over its year-long duration.