Requirements: To allow attendees of Alcoa’s engineering summit to easily redeem a book authored by the keynote speaker.

Alcoa wanted to create a great experience for all their summit attendees in addition to seamlessly delivering, The Second Machine Age, an eBook authored by the event’s keynote speaker. BookShout technology was able┬áto accomplish these goals by distributing the eBook to attendees in an efficient and inclusive manner.

BookShout provided easy-to-use redemption codes and a customized landing page to extend the event messaging. Attendees were able to redeem and download the eBook at their leisure via mobile phone, tablet, or computer. Once downloaded to the BookShout app, event attendees could read the eBook with or without a wifi connection. The BookShout reading platform offered summit-goers the flexibility they needed to read on the go.

1 Alcoa