When we talk about our “publishing partners” people generally assume we mean our book publishing partners—and often we do. But we also have strong ties within the magazine publishing community and we’d be remiss if we didn’t share some ideas that could benefit them as well.
Here are 5 ways magazine publishers can—and in some instances have—worked with BookShout to grow their newsstand and subscriber sales.
Reward Current or New Magazine Subscribers
To incentivize new subscribers, allow them to choose an eBook of their choice upon signing-up. We have more than 1.5 million eBooks to choose from. In addition, readers appreciate the immediate gratification of receiving an eBook while the publisher keeps the reader acquisition cost down.
Gift with Purchase
Reward your readers for purchasing the latest newsstand issue by offering them a free eBook, redeemable by using a special code hidden within the pages of the magazine. Or let us help you create a scavenger hunt to measure your reader engagement.
Connect with Readers
The next time you send out a reader panel survey, reward respondents with a free eBook instead of product samples. Better yet, give them a choice of bestselling eBooks. Build your audience and give them a reason to share how much they enjoy being a part of your magazine on their favorite social site.
Expand Marketing Opportunities
Is your magazine part of a larger organization with broadcast ties? BookShout’s texting and/or social campaign capabilities coupled with your on-air connections can drive readers directly into your pages.
BookShout’s scanning technology allows consumers to scan the barcode on the front cover (or within the magazine) “unlocking” a bonuses that could include anything from a discount coupon used to purchase the magazine immediately to exclusive content available only to subscribers.
If you’d like to learn more about what we can do for you, email us at Sales@BookShout.com.